Mass Communications (media production), Bachelor of Science (NEXT STEP Pathway)
VCU
Associate of Science in Mass Communication
Completing the associate degree will waive VCU's general education requirements.
The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.
The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.
The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service.
The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.
The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.
- Art Director
- Broadcast News Analyst
- Development/Fundraising Manager
- Digital Specialist
- Grant Writer
- Media Relations Coordinator
- Nonprofit Communications Manager
- Radio and Television Announcer
- Videographer
- Visual Effects (FX) Artist
- Copywriter
- Creative Brand Manager
- Director of Digital Media
- Experience Designer
Telephone: (804) 827-1349
Email: transferinfo@vcu.edu
VCCS Transfer Planning Checklist
Telephone: (804) 828-1222 or (800) 841-3638
Email: ugrad@vcu.edu
Apply Here.
Students are guaranteed admission to this degree program with:
- Completion of the associate degree
- Minimum GPA of 2.5
- All courses completed with a "C" grade or better
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/creative
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/strategic
Mass Communications, Bachelor of Science (B.S.) with a concentration in journalism/broadcast
Mass Communications, Bachelor of Science (B.S.) with a concentration in journalism/digital
Mass Communications, Bachelor of Science (B.S.) with a concentration in media production
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/creative
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/strategic
Mass Communications, Bachelor of Science (B.S.) with a concentration in journalism/broadcast
Mass Communications, Bachelor of Science (B.S.) with a concentration in journalism/digital
Mass Communications, Bachelor of Science (B.S.) with a concentration in media production
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
- STAT 208
- Natural Sciences requirement only
- Yes
- No
- 2.5+ cumulative GPA, 2.5+ major GPA
Mass Communications (media production), Bachelor of Science (NEXT STEP Pathway)
Brightpoint Community College (Associate of Science in Mass Communications)
| MAXIMIZE COURSE AND DEGREE PLANNING | GET CONNECTED WITH YOUR COMMUNITY | DEVELOP CULTURAL AGILITY | EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS | PREPARING FOR LIFE AFTER COLLEGE | ||
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| Explore | Year 1 |
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| Experience | Year 2 |
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MAXIMIZE COURSE AND DEGREE PLANNING
- Register for SDV 100.
- Schedule an advising appointment with your Brightpoint advisor.
- Be prepared for academic challenges in your classes and use tutoring to get ahead.
- Cultivate relationships with your professors.
- Explore financial aid resources and submit the FAFSA on time.
GET CONNECTED WITH YOUR COMMUNITY
- Explore the Richard T. Robertson School of Communication website.
- Get involved with student clubs and organizations.
- Volunteer for service learning or community service projects.
- Find out if you are eligible for the NEXT STEP VCU program.
- Learn about the transfer admission process for VCU.
DEVELOP CULTURAL AGILITY
- Attend cultural events at community college and VCU to celebrate diversity.
- Attend VCU’s annual Intercultural Festival or another community intercultural event.
- Make friends with people with diverse perspectives and join a cultural or identity-related student organization.
- Consider learning a foreign language to open doors to international organizations and future study.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Familiarize yourself with Handshake and explore Career Pathways for media and communications.
- Browse careers and occupations related to media production in Career Coach.
- Explore iGrad to look into building a career and financial future.
- Build a LinkedIn profile.
- Take a career assessment to explore job options.
PREPARING FOR LIFE AFTER COLLEGE
- Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
- Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
- Create a weekly and monthly budget.
- Prepare for a career after college by creating a brand for yourself.
MAXIMIZE COURSE AND DEGREE PLANNING
- Schedule an advising appointment with your Brightpoint advisor.
- Meet with your NEXT STEP advisor or submit a transfer advising request to the VCU Transfer Center.
- Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
- Be prepared for academic challenges. Use tutoring to get ahead.
- Submit the FAFSA on time.
GET CONNECTED WITH YOUR COMMUNITY
- Visit the VCU campus and attend a transfer admission session.
- Research housing options for next year.
- Attend a talk or other event sponsored by the VCU Richard T. Robertson School of Communication, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
DEVELOP CULTURAL AGILITY
- Learn about short-term, semester and year-long study abroad options.
- Check out the VCU Office of Multicultural Student Affairs (OMSA) and follow @vcuomsa.
- Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or department-related events.
EXPLORE CAREERS AND DEVELOP ESSENTIAL SKILLS
- Find out about VCU REAL and learn about VCU's REAL graduation requirement.
- Use Handshake to explore jobs and internships that match your interests and skills.
- If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
- Conduct informational interviews or shadow someone in a field of career interest.
PREPARING FOR LIFE AFTER COLLEGE
- Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
- Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
- Explore the types of aid available at VCU.
- Consider who you would like to have serve as professional and academic references for future letters of recommendation.
Mass Communications (media production), Bachelor of Science (NEXT STEP Pathway)
Brightpoint Community College (Associate of Science in Mass Communications)
| Course | Title | Equivalent course | Credits | Requirements |
|---|---|---|---|---|
| SDV 100 | College Success Skills | UNIV 101 | 1 | Elective |
| ENG 111 | College Composition I | UNIV 111 | 3 | General education |
| CST 100 or CST 110 | Principles of Public Speaking or Intro to Human Communication | SPCH 221 or SPCH 121 | 3 | General education |
| History | Select one: HIS 111, HIS 112, HIS 121, HIST 122. | HIST | 3 | General education |
| MTH | MTH 154 Quantitative Reasoning preferred (other options: MTH 161 or 263) | MATH | 3 | General education |
| ENG 112 | College Composition II | UNIV 200 | 3 | General education |
| Art or Humanities | Select one: ART 101, ART 102, CST 151, CST 130, MUS 121, MUS 226, PHI 100, PHI 111, PHI 220, REL 100, REL 230 | VCU equivalent | 3 | General education |
| CST 114 | Survey of Mass Media | MASC 101 | 3 | Major |
| ECO 150 | ECO 150 Economic Essentials (preferred: substitutes for the ECON 203 requirement at VCU). Another option is to take both ECO 201 and ECO 202. | ECON 1XX | 3 | Major |
| MTH 245 | Statistics I | STAT 210 | 3 | Major |
| ENG 246 | American Literature (other options: ENG 255, 258, 225, 245, 275) | ENGL 205 | 3 | Major |
| CST 201 | Introduction to Communication Theory | SPCH 2XX | 3 | Elective |
| Lab Science | Select one: ENV 121, PHY 100, BIO 101, CHM 111, PHY 201 | VCU equivalent | 4 | General education |
| CST 221 | Public Relations | MASC 210 | 3 | Major |
| CST 228 | Writing Across Media | MASC 203 | 3 | Major |
| PLS 135 | U.S. Government and Politics | POLI 103 | 3 | Major |
| Approved Transfer Electives | VCU equivalents | 13 | Elective | |
| Brightpoint credits transferred to VCU | 60 | |||
| Course | Title | Credits | Requirements |
|---|---|---|---|
| Concentration in media production | |||
| MASC 200 | Technical Prowess I | 3 | Major |
| MASC 300 | Technical Prowess II | 3 | Major |
| MASC 310 | Audience Insights | 3 | Major |
| MASC 391 | Career Minded | 3 | Major |
| MASC 395 | Communication Ethics and Law | 3 | Major |
| MASC 400 | Integrated Communication Lab | 3 | Major |
| MASC 493 | Fieldwork/Internship | 3 | Major |
| MASC 255 | Media Production Foundation | 3 | Major |
| MASC 285 | Scriptwriting | 3 | Major |
| MASC 367 | Media Production I | 3 | Major |
| MASC 410 | Media Entrepreneurship | 3 | Major |
| MASC 415 | Media Production II | 3 | Major |
| MASC 483 | The Documentary | 3 | Major |
| MASC 484 | Media Foundry | 3 | Major |
| MASC electives (300- to 400-level) | 6 | Major | |
| PHTO 290 | Photography for Non-majors | 3 | Major |
| Literature course (300-level or higher) except ENGL 386/TEDU 386 or TEDU 387 | 3 | Major | |
| POLI, HIST or URSP course (300-level or higher) | 3 | Major | |
| Open electives | 3 | Elective | |
| Credits completed at VCU | 60 | ||
| Minimum credits required for bachelor's degree | 120 | ||